A Brand name is the name of the distinctive product, service, or concept that is publicly distinguished from other products, services, or concepts so that it can be easily communicated and usually marketed. While many people refer to a brand as a logo, tag line, a brand is actually much larger. A Brand is the promise of what will be delivered or experienced. Brand helps to make a different impression in the eyes of customers. It helps to increase value of your products and services.

The word “Brand” refers to the company identity. The Brand must communicate to customers at the emotional and psychological level to make an impact, one that may decide if a customer will use your product, keep using it and tell everybody else to use it. Brands are usually protected from use by others by securing a Brand Name or Service Mark from a certified agency, usually a government agency. Before applying for a Brand Name or Trade Mark, you need to establish that someone else hasn’t already obtained one for your name.

A Brand name is the name of the distinctive product, service, or concept that is publicly distinguished from other products, services, or concepts so that it can be easily communicated and usually marketed. While many people refer to a brand as a logo, tag line, a brand is actually much larger. A Brand is the promise of what will be delivered or experienced. Brand helps to make a different impression in the eyes of customers. It helps to increase value of your products and services.